Capsim 2019 – Capstone (Win all 8 rounds – Step by Step guide – Round by round)

CAPSIM 2018 – QUICK WINNING GUIDES AND TIPS (UPDATE AUG 2018, and Aug 2019)

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FREE WINNING GUIDES AND TIPS

ROUND BY ROUND AND STEP BY STEP GUIDES FOR ALL 8 ROUNDS

TIP 1 – R&D (Round by Round Guide from Round 1 to Round 8)

In order to apply this Round to Round strategy for R&D, we need to create an excel file with your own data from Industry Condition Report and put data in Excel file to get more precise numbers.

Step 1. Download Industry Condition Report (from your game)

Step 2. Download Excel file for automatic calculation strategies and decisions

Step 3. Very important

Open page 2 of Industry Condition Report and get the Table 2, first line for Round 0 and put that numbers in Round 0 in Excel file, then the file will automatically calculate all decisions for 8 rounds, with 4 different strategies

Do NOT use default numbers in the excel file.

Numbers in excel file, are little bit different from YOUR GAME (creator and administrator change the numbers when new industry is created for new class).

Again, this is very important:

– Get Round 0 number from Industry Condition Report

– Put the above numbers into Excel file, Round 0 (only 1 row)

– The Excel file will automatically calculate all the decisions for 4 different strategies

NOTE:

If you have come to this step, you have come half way to win the Simulation Game Simulation!

If you are in Round 1, we can apply this Round to Round Strategy and Win the game.

Again, this Round to Round guides can apply if we start from Round 1. DO NOT use this suggestion if you are already in the middle of the game, having completion several rounds without this guide because you can not R&D with numbers from this guide if not started right from round 1.

Again, the numbers provide here are from my game, you need to use your Excel file, numbers will be a little different.

If you can not create your file, email me, the I can create an Excel file for you for FREE.

TIP FOR PRODUCTION:

– Lower MTBF to the average or minimum of the range (except Performance segment only)

– From Round 1 to Round 8, for all the rounds, when we do R&D, we should lower MTBF to the average or minimum of the range in order to save cost and increase contribution margins.

– The is the key Profit Driving tool since Reliability only accounts for small percentages of the Customer Buying Criteria (see all the 5 segments to see details, in Capstone Courier Report every year, page 5-9).

– Note again, If we want safe strategies, keep MTBF as average.

– Except only Performance segment, we keep that max MTBF at 27.000, for all the other 4 segments, we select minimum MTBF eg. Traditional to 14.000, Low-End to 12.000, High-End to 20.000 and Size to 16.000 or 14.000, 17.000, 20.000 and 23.000 for MTBF

– We set MTBF for Performance to max 27.000 because buying criteria for this segment is 43%. See following figure.

– If we want to compete is 3-4 segments (not all 5), the two most potential and profitable are Low-End and Tradition. They are most potential lucrative.

– We need to read reports for Round 1, Round 2 and Round 3 and then in Round 3 and 4 we will select to leave 1 or 2 least competitive which have least profit.

– We CAN KEPP all 5 segments, with 8 products (add 3 new) to keep control of markets, prevent competitors taking advantages in any segment to sell most.

– Creating 1 new product in Low-End is good (often in Round 1)

– Creating 1 new product in Traditional will provide more Profits in later Round (often in round 2)

– Creating 1 new High-End product or 1 new Performance product (more profitable).

TIP:

– Re-position Low-End sensor for only ONE time in Year 3 and one time in Round 7

– The original Low-End sensor should only be re-positioned once for the entire game, they need seven years to sell well and optimal Pfmn and Size already

– The Traditional segment sweet spot is the same with Ideal, Drift spots because Ideal Offsets is 0-0 for this segment.

– The High End, Performance, and Size segments have sweet spots half way from Drift to Ideal Sport.

NOTE:

– If Sweet spot with half way cost too much and too long time to R&D, we can select strategy 4 with 1/3 way from Drift to Ideal spots.

– Try to R&D close to ideal spots in round 1-2-3, from round 4 it is quite easy to get to ideal spots

– Make sure that R&D projects complete in the same year, before 31st December same year, or we can not sell new products in the year.

– If we can not upgrade products as our plan, we can try as close as possible, it is important that new products are launched in the year, from June to July.

– There are 2 exceptions to this rule: Creating a new Product can take longer than a year and upgrading Original Low-End sensor for only 1 time in Round 3 will take longer than 1 year.

– Note that, as long as new products are not ready, old versions are still being sold with old specifications. If new product is ready in November 30, we have only 1 month to sell them, so we will not get much profits from this new R&D.

– We can set 1 or 2 or 3 different strategies.

Strategy 1. Increase specifications with Drift Rates

Strategy 2. Increase specifications with Drift Rates and Ideal Offsets.

Strategy 3. Increase specifications with Drift Rates and 1/3 Ideal Offsets (+30%)

Strategy 4. Increase specifications with Drift Rates and 1/2 Ideal Offsets (+50%)

– We can also follow different strategies to win the game, with high Net Profit, high Market share, and other Financial factors including ROE, ROA.

TIP.

– Add or change specification each round depending on Time to launch, should be in June and July same year so we have enough time to sell new products.

– If we find a product with 2-3-4 years of age, we do not have to upgrade every round, so we can upgrade 1 time for a few years ahead, eg. Low-End product, we can upgrade 1-2 times only.

AGAIN, WE NEED TO INPUT FIRST LINE (ROUND 0) WITH SPECIFIC NUMBERS FROM INDUSTRY CONDITION REPORT OF YOUR OWN INDUSTRY (THIS LINE LOOK FAMILIAR BUT THEY ARE DIFFERENT FROM ANY GAME TO GAME, CLASS TO CLASS).

R&D: ROUND BY ROUND DECISIONS FOR 8 ROUNDS

Note: You need to adjust the number of PFMN and SIZE to get new product launch in June or July or even September or October as close to ideal spots as possible.

Capsim 2019 - Round 8 - R&D

ROUND 1. R&D

Create a new Low-End sensor PFMN 4.1 – SIZE 16.3 MTBF 12.000 – this is Low-End sweet spot of Year 4

Change original Low-End sensor MTBF to 12.000 (don’t re-position original Low End)

Re-position original Traditional sensor to PFMN 6.1 SIZE 14.3 MTBF 14.000 (min)

Re-position original High-End sensor to PFMN 9.2 SIZE 11.2 MTBF 20.000 (min)

Re-position original Performance sensor to PFMN 9.8 SIZE 16.0 MTBF 27.000 (max)

Re-position original Size sensor to PFMN 4.4 SIZE 10.6 MTBF 16.000 (min)

Note:

You need to adjust the number of PFMN and SIZE to get new product launch in June or July.

ROUND 2. R&D

Create a new Traditional sensor PFMN 8.2 – SIZE 12.2 MTBF 14.000 – this is sweet spot for Traditional Year 4

Re-position original Traditional sensor to PFMN 6.8 SIZE 13.6 – Keep 14.000 (min)

Re-position original High-End sensor to PFMN 10.1 SIZE 10.3 – Keep MTBF 20.000 (min)

Re-position original Performance sensor to PFMN 10.8 SIZE 15.3 – Keep MTBF 27.000 (max)

Re-position original Size sensor to PFMN 5.1 SIZE 9.6 MTBF – Keep MTBF 16.000 (min)

Note:

You need to adjust the number of PFMN and SIZE to get new product launch in June or July.

ROUND 3. R&D

Create a new High-End sensor e.g. PFMN 11.9 – SIZE 8.5 – this is High-End sweet spot Year 4

(Optional) Create a new Size or Performance instead of High-End (with round 4 sweet spot specifications)

(Optional) Re-position original Performance and Size sensor ONLY if you plan to continue them (with round 3 sweet spots specification – see above table).

Re-position original High-End sensor to PFMN 11.0 SIZE 9.4 – Keep MTBF 20.000 (min)

Re-position original Low-End sensor to PFMN 4.1 SIZE 16.3 – Keep MTFB 12.0000 (this takes more than a year to complete)

Re-position original Traditional sensor to PFMN 7.5 SIZE 12.9 – Keep MTBF 16.000 (min)

Note:

You need to adjust the number of PFMN and SIZE to get new product launch in June or July.

So, for 3 first Rounds, we create new Low End, Traditional and High-End each Round.

We can also stop Performance and Size (we will do that by lower Promo and Sales budget to 0 in Marketing and Production).

NOTE:

New 2018 – You can KEEP all products to control sales in all segments, even they bring low net profit but can control competitors from dominating Performance and Size with all sales and high net profit.

ROUND 4. R&D

Re-position original Traditional sensor to PFMN 8.2 SIZE 12.2 – Keep MTBF 14.000 (min)

Re-position original High-End sensor to PFMN 11.9 SIZE 8.5 MTBF 20.000 (min)

(Optional) Re-position original Performance and Size sensors only if we plan to continue them (use round 4 sweet sport from above table).

Note:

You need to adjust the number of PFMN and SIZE to get new product launch in June or July.

NOTE:

New 2018 – You can KEEP all products to control sales in all segments, even they bring low net profit but can control competitors from dominating Performance and Size with all sales and high net profit.

ROUND 5. R&D

Re-position both Traditional sensors to PFMN 8.9 SIZE 11.5 – Keep MTBF 14.000 (min)

Re-position both High-End sensors to PFMN 12.8 SIZE 7.6 – Keep MTBF 20.000 (min)

(Optional) Re-position original Performance and Size sensors only if we plan to continue them (use round 5 sweet sport from above table).

Note:

You need to adjust the number of PFMN and SIZE to get new product launch in June or July.

ROUND 6. R&D

Re-position both Traditional sensors to PFMN 9.6 SIZE 10.8 – Keep MTBF 14.000 (min)

Re-position both High-End sensors to PFMN 13.7 SIZE 6.7 – Keep MTBF 20.000 (min)

(Optional) Re-position original Performance and Size sensors only if we plan to continue them (use round 6 sweet sport from above table).

Note:

You need to adjust the number of PFMN and SIZE to get new product launch in June or July.

ROUND 7. R&D

Re-position both Traditional sensors to PFMN 10.3 SIZE 10.1 – Keep MTBF 14.000 (min)

Re-position both High-End sensors to PFMN 14.6 SIZE 5.8 – Keep MTBF 20.000 (min)

(Optional) Re-position original Performance and Size sensors only if we plan to continue them (use round 7 sweet sport from above table).

Note:

You need to adjust the number of PFMN and SIZE to get new product launch in June or July.

ROUND 8. R&D

Re-position both Traditional sensors to PFMN 11.0 SIZE 9.4 – Keep MTBF 14.000 (min)

Re-position both High-End sensors to PFMN 11.5 SIZE 4.9 – Keep MTBF 20.000 (min)

(Optional) Re-position original Performance and Size sensors only if we plan to continue them (use round 8 sweet sport from above table).

Note:

You need to adjust the number of PFMN and SIZE to get new product launch in June or July.

Capsim 2019 - Round 8 - Marketing

 

TIP 2 – MARKETING

– Apply $2.000 for promotion and sales budgets for Traditional and Low End, because above this level, diminishing returns are experienced.

– Apply $1.500 for High End, Performance and Size segments.

– Keep this spending from Round 1 to Round 3, until we can decide which segments we will continue. Then, we increase all segments to $2.000 to compete.

– New 2018: If we want to get good sales and some net profit right from round 1, we can spend about 1.400 for all Promo and Sales.

– For segments, we do not want to continue, for example Performance or Size, we reduce budgets for that segment to only $0.

– New 2018 – You can KEEP all products to control sales in all segments, even they bring low net profit but can control competitors from dominating Performance and Size with all sales and high net profit.

– For Promotion, we continue $ 2.000 until we reach 100% awareness. Then we can cut it back to $ 1.400 per round.

– For Sales, we continue $ 2.000 until we reach 100% accessibility. Then we can scale back to $ 1.650 for each sensor

– We can increase much higher, or even max, to see how much awareness and accessibility we can get, just click CALCULATION button to see how much we get for that year. Then we can increase or decrease spending to get 100%.

PRICING TIPS:

– Each round we can lower all prices down at least $ 0.50 from maximum price of the segment to keep up with customer expectation (lower each year)

– We need to check from Capstone Courier Prices (from page 5 to page 9) to see max prices for each segment, in the top product at the end of each page

– If competitors are cutting prices in Traditional and Low-End segments, we need to lower prices to close to their levels.

– However, when competitors lower their prices too much, they will not have enough capacity to sell, also they suffer stock out.

– We can still keep prices higher and get market shares at higher profit level. This is why we need to calculate demands and plan production as precisely as we can.

– We DO NOT have to compete with prices in High End, Size and Performance, because buying criteria is low, only 9 – 19%

SALES FORECASTING TIPS

– Do not trust computer suggestions, they always wrong.

– We have a formula to calculate and forecast sales for next round

– Get Market shares from Page 10 of Courier Report

– Get Total Sales also from Page 10

– Get Market potential growth for each segment from page 5 to 9

NOTE:

Sales forecast = Potential market share % x Segment size x (1 + Segment Growth Rate).

– Page 10 gives us Potential Market share, we use this (do not use actual market share)

– If we think we can sell more, we can just adjust the percentage.

– We can use Excel file to calculate more conveniently. Use 8 sheets for 8 rounds, just copy and paste number from Courier Report Page 10, Page 4 and select market growth rate from page 5-9 into each sheet. We can get Sales Forecast and also Production.

– You can copy and paste into excel file, then it can calculate automatically Sales and Productions.

MARKETING – Round by Round Decisions Guides for 8 Rounds

Round 1 – Marketing

Leave A/R lag (Account Receivable) at 30 days, this will be increased later rounds to get higher demands when we have more profits and more cash available.

Leave A/P lag (Account Payable) at 30 days. This is always stay at 30 days for all 8 rounds

Set Promotion and Sales budgets both for $2.000 for Traditional and Low-End sensors

Set Promotion and Sales budgets all for $1.500 for High End, Performance and Size

Lower all prices at least $0.50 as indicated in the excel table or check from Courier Report for max price for that segment last year

Note in advance:

– Round 1 if we add a new LE product, add new capacity, then we will have good sales but low net profit. From round 4 will have both good sales and net profit.

Round 2 – Marketing

Expect the new Low-End sensor to sell about 0.2 x original Low-End sensor market share

Leave A/P lag (Account Payable) at 30 days. This is always stay at 30 days for all 8 rounds

Set Promotion and Sales budgets both for $2.000 for Traditional and Low-End sensors

Set Promotion and Sales budgets all for $1.500 for High End, Performance and Size

Lower all prices at least $0.50 as indicated in the excel table or check from Courier Report for max price for that segment last year

Note in advance:

– Round 2 if we add a new TR product, add new capacity, then we will have good sales but low net profit. From round 4 will have both good sales and net profit.

Round 3 – Marketing

If we decide to exit a segment, such as Size or Performance, keep the Promotion and Sales budgets at $0.

What ever segments we decide to stay, increase Promotion and Sales to $2.000

Expect new Traditional sensor to sell about 0.3 x original Traditional sensor market share.

Lower all prices at least $0.50 as indicated in the excel table or check from Courier Report for max price for that segment last year

Note in advance:

– Round 3 if we add a new HE or PER product, add new capacity, then we will have good sales but low net profit. From round 4 will have both good sales and net profit.

Round 4 – Marketing

Increase A/R Lag (Account Receivable) to 46 days, this helps to increase demands

Once 100% awareness is reached for a sensor, in any round, we can scale back to $1.400 but need to check if can that budget maintain 100% awareness.

Expect new High-End sensor to sell about 0.75 x original High-End sensor market share.

Lower all prices at least $0.50 as indicated in the excel table or check from Courier Report for max price for that segment last year

Round 5 – Marketing

Increase A/R Lag (Account Receivable) to 61 days, this helps to increase demands

Note to add new market shares for new developed products, check in page 10 simulation Courier.

Lower all prices at least $0.50 as indicated in the excel table or check from Courier Report for max price for that segment last year

Round 6 to 8 – Marketing

Note to add new market shares for new developed products, check in page 10 simulation Courier.

Once 100% accessibility is reached for a segment (in any round) we can scale back the Sales budget t $1.650 for each segment to maintain 100% accessibility. Note to adjust and then check the graphs at the end of the market table.

Lower all prices at least $0.50 as indicated in the excel table or check from Courier Report for max price for that segment last year

Capsim 2019 - Round 8 - Production

TIP 3 – PRODUCTION (and Round by Round decisions for 8 Rounds)

Note to check Workforce needed and Workforce complement, if the box is editable, make sure to match the needed with This Year to save money. Otherwise we waste money.

We will increase automation every round.

Traditional to 8.0 (4.0 – 5.0 – 6. 0 – 7.0 – 8.0)

Low-End to 10.0 (5.0 – 6.7 – 8.4 – 10)

High-End to 5.0

Performance to 6.0

Size to 6.0

SETTING PRODUCTION

Production amounts should always be 112% of Sales Forecast.

This allow some extra inventory to take advantage of competitors suffer from stock out. This often happens.

When we calculate production, we need to take in to account inventory from previous round.

We can use excel file to calculate PRODUCTION more conveniently

If we see that year we have Stock out, we can increase production more than 112% to 120% or even 125%. If we see some inventory, we can reduce for that segment back to 112%.

ADDING MORE CAPACITY

Our goal is to keep our plant production at 150% (full first shift and 50% second shift).

This allows more flexibility to deal with short term market changes.

Remember that added capacity isn’t available until next round. So, if we add capacity in round 2, it will be available in round 3.

If we see any factory with more than 150% capacity, we can add more capacity to that, just simply multiple the excess over 150% with total capacity. For example, 180% of 2.000 factory, we will add 30% surplus = 30% x 2.000 = 600

NOTE:

We do not sell factories, even we are not using 100% at the current round.

We only reduce the segments we want to exit to 1. By doing so, we can still sell the rest of inventories in that segment at full price, not 50% price.

If we can not complete all suggestion, try to come as close as possible.

Try to use all the budget available in the first 3 rounds and more if possible

The KEY to win simulation is to control Automation as early as possible. The more automation is better.

PRODUCTION – Round by Round decisions Guides for 8 Rounds

Round 1 – Production

Upgrade original Low-End sensor from 5.0 to 6.7 automation

Upgrade original Traditional sensor from 4.0 to 5.0 automation

Create 500 capacity with automation 5.0 for the new Low-End sensor

Add extra capacity for original Low-End sensor

NOTE: check the bottom right corner to see if we use close to total available budget.

Round 2 – Production

Upgrade original Low-End sensor from 6.7 to 8.4 automation

Upgrade original Traditional sensor from 5.0 to 6.0 automation

Create 500 capacity with automation 5.0 for the new Traditional sensor

Upgrade new Low-End sensor from 5.0 to right 8.4 automation.

Add extra capacity for original Low-End sensor

NOTE: check the bottom right corner to see if we use close to total available budget.

Round 3 – Production

Upgrade original Low-End sensor from 8.4 to 10.0 automation

Upgrade new Low-End sensor from 8.4 to 10.0 automation.

Upgrade original Traditional sensor from 6.0 to 7.0 automation

Upgrade new Traditional sensor from 5.0 right to 7.0 automation

Create 400 capacity with automation 3.0 for the new High-End sensor

Add extra capacity for new Low-End sensor

Add extra capacity for original Low-End sensor

NOTE: check the bottom right corner to see if we use close to total available budget.

Round 4 – Production

Upgrade original Traditional sensor from 7.0 to 8.0 automation

Upgrade new Traditional sensor from 7.0 to 8.0 automation

(Optional) Reduce Capacity for segments that are being exited, such as Performance and Size

Upgrade original High-End sensor from 3.0 to 4.0 automation

Upgrade new High-End sensor from 3.0 to 4.0 automation

Add extra capacity for all needed sensors

Round 5 – Production

Upgrade original High-End sensor from 4.0 to 5.0 automation

Upgrade new High-End sensor from 4.0 to 5.0 automation

(Optional) Reduce Capacity for segments that are being exited, such as Performance and Size

Add extra capacity for new High-End sensor

Add extra capacity for all needed sensors

Round 6 and 7 – Production

Add extra capacity for all needed sensors

Round 8 – Production

Last round of the game, do not add any capacity or automation.

TIP 4. HUMAN RESOURCES DECISIONS

It is important to invest in HR because productivity is measured in the Balanced Score Card and also this investment will reduce labor costs.

Usually HR has a few options available are Recruiting Spending, Training Hours

Aim for the maximum of $5.000 recruitment spending and 80 hours training every round.

If you have limited funds, try $2.000 and 40 hours training.

If the Labor negotiations are available, we can use half way, win – win strategy, between demanded and current contract.

NOTE:

when input number here, double check to make sure correct numbers and avoid labor strikes.

We often use half way for negotiations, average of current contract and labor demands.

TIP 5. TQM

In TQM focus on setting $1.500 to $2.000 per round for each item, select the most useful initiatives first. Continue this for three round and then stop spending money into that initiatives, because it will no longer make any significant changes. We can see this from graphs at the end of screen.

NOTE

$5.000 is the maximum budget for each initiative for the whole game.

Optimal way to add money is $2.000 – $2.000 and $1.000 or $1.500 – $1.500 and $1.000 depends on maximum allowed for each round.

Priority order for TQM initiative benefits:

Reduce material costs

Reduce labor costs

Reduce R&D costs

Increase demands

Reduce SG&A expense

There are generally the best initiatives to put money in first:

CCE/6 Sigma Training

GEMI TQEM Sustainability

CPI Systems

Vendor /JIT

QIT

QFDE

We can apply try with different initiatives to see which one will bring more effects or most effective. Then in later rounds, we spend money in less effective initiatives when we have more extra money.

We can see the suggestions in the following tables.

TIP 6. FINANCE

Finance should always be the last decision we make after all the other section decisions have been made.

How we make decisions in Finance depends on How the game will be graded.

Most groups are graded on the Balanced Scorecard.

Some groups are graded on Profit or Stock Price.

FOR ALL GRADING METRICS.

We can keep at least $16.000 (000) cash for a round to avoid emergency loans.

We can keep more cash, it is always better than lack of cash.

We need to keep right amount of cash to get MAX Days of Working Capital (not too much, not too little).

When we have much Cash and Net Profit, we need to pay off dividends and retire stocks to increase Leverage and also get max points for Days of Working Capital.

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Capsim Foundation 2018 – Free Winning Strategies

Capsim Foundation 2018 - Free Winning Guide and Tips - Result Chart

Capsim Foundation 2018 – Free Winning Strategies

Capsim Foundation – Free Winning Guides and Tips (2018)

CAPSIM FOUNDATION 2018

——

FREE SUPPORT

Free Excel for R&D, Sales Forecast, Production Calculation – LINK

Free Videos guides with Sample Winning Strategies (for all 8 rounds)

– Capsim Foundation – Sample Winning Strategies – Round 1 – LINK 1

– Capsim Foundation – Sample Winning Strategies – Round 2 – LINK 2

– Videos guides for all 8 rounds – LINK 3

And Free Support for 2 Rounds

PERSONAL SUPPORT

All rounds support, top results guarantee.

Videos of screen explanations for all decision.

Email: winsimulation2012@gmail.com

——

Table of Contents

Performance/Assessment Report I 3

1. Team Chester ’s General business strategy. 3

2. Summarize Chester’s R&D, Marketing, Production, and Finance strategies and decisions. 4

2.1. Some issues from Round 1. 4

2.2. Chester Round 3’s key decisions. 5

2.2.1. R&D.. 5

2.2.2. Marketing. 6

2.2.3. Production. 6

2.2.4. Finance. 7

3. Assessment of Chester’s actual performance in the simulation against Proforma expectations for the years 1 and 2. 7

3.1. Round 1 and Round 2 results analysiz. 7

4. Summarize Chester’s Financial performance. 9

Performance/Assessment Report I

Each team will complete two Performance/Assessment reports during the simulation. The first report will cover your performance assessment for “real” years 1-2. Don’t forget that you are competing against other teams in the markets for sensors. The report should

Explain briefly your general business strategy

Summarize your R&D, Marketing, Production, and Finance strategies and decisions,

Assess your company’s actual performance in the simulation against your pro forma expectations for the years addressed, and

Summarize your financial performance in terms of the measures included in the simulation, and calculations of WACC and value-based measures such as EVA and MVA.

Your report should present your analysis in reader-friendly format, with appropriate tables and a logical organization. In instances where you recognize significant deviations from your expected results, your report and subsequent decisions should reflect changes in your strategies and explain the reasons for such changes. You do not need to submit copies of your pro formas or your actual results, since those will be available from the Capsim web site.

The above requirements result in a paper not exceeding 8 single-spaced pages in length, including tables and the appendices for Report I. The format should fully communicate your assessment and strategy changes to the CEO and the board without the necessity for follow up questions.

1. Team Chester ’s General business strategy

Chester’s mission is to use continuous innovation to meets revolution in sensor technology and diversified demands from business customers to meet individual end users. Chester will create value for our business customers through breakthrough designs that lead to unique high-performance products.

We will be a differentiator competes through good designs, high awareness, and easy accessibility.

We do not focus on low price, although we will invest strongly in R&D, Automation, Training and TQM in the coming years to reduce production cost.

We will focus on both market segments, low tech and high tech products. We also add more products for each segment to cover wider ranges of demands even in one segments. We are a broad player competes in all parts of the market.

We spend high investment in order to gain higher competitive advantages. We utilize several key initiatives as top sources of competitive advantages drivers, including:

– Reduce labor costs through training and recruitment

– Seek high plant utilization, even if it risks occasional small stockouts, we add new products in both low tech and high tech segments. Each segment we will have 2 and even three products, which enable us to charge more flexible prices for wider range of demand in even one segments. And, also even more effeciveness for promotion strategy, with more than two products in one segment, promotion combination will be more effective.

– Increase demand through TQM initiatives in next few years to cut cost and increasing product quality stability.

– Expand factories with higher capacitites to ensure sufficient capacity and availability to meet the demands for sensor products, which can have large growth due to flucuation and fashionable products, such as smart phone, drone camera and tablets, laptops or security camera.

– We seek excellent product designs, high awareness, and high accessibility by strong investment in R&D, Marketing and Production as well as HR decisions.

– We also offer attractive credit terms with longer account receivables (A/R) from 30, 46 to 61 days.

– We also invest in factories every rounds from1 to 5 to upgrade automation for both low tech and high tech products, to 6 and 9 respectively.

– Reduce cost of goods through TQM initiatives when available.

– We do not seel the lowest price in their target market, we offer better quality products with close to Ideal Spots or Sweet Spots (50% adjustment from Drift and Ideal spots) with high prices to get better contribution margin, but we still keep high competitiveness with higher Performance, smaller Size and better MTBF.

– To meet diversified products, we add 2 products in low tech and 2 products in high tech segments. We use all the five products to acquire about 30% of market share for each segment and higher total Net Profit compared with other competitors.

2. Summarize Chester’s R&D, Marketing, Production, and Finance strategies and decisions

2.1. Some issues from Round 1

Low Contribution Margin

The contribution margins were all under 30%. Per Capsim, companies with a contribution margin of less than 30% may have difficulty maintaining long-term success.

We have considered this and re-examined the variable cost and/or the sale price. The variable costs (labor, material) are high and/or price may be too low, especially for high tech products. The main reason is we do not offer High tech products for round 1.

Stock Outs

All companies in Round 1 had no ending inventory. We understand that running out of inventory, it loses market share to competitors and/or misses the opportunity to sell more.

We have started with high Pfmn and good Size products, with average MTBF, we use one product for both segments in Round 1. We should have set higher price to get better margins.

Because in this Industry, we have six companies in the market, for the first Round, all have equal market shares, 1/6th or 16.7% of the total market size.

We could have produced all capacity with high quality products, and higher price to get better margins.

Also, our team have a small issue in making strategy. We hava fixed that from Round 2. Then, we are a strong team now. We will keep growing with above Vision and General Strategies. With broader range of products, with higher quality, stronger marketing, and promotion to gain higher contribution margins and higher net profits and total market shares.

We have added two products, HE_1 in high tech segment (Round 1) and LE_1 in low tech segment (Round 2). We will add two more products, HE_2 in high tech (Round 3) and LE_3 in low tech segment in Round 4. Then we will have better capacity to meet diversified demands from our customers.

We did notice that by some mistake, we did not add capacity for HE_1 in round 1, but we have fixed that from Round 2, so form Round 3 to later rounds, we can have more capacity and more products.

We also upgrade Automation of Able (LE_1) from 4 to 9 in first four rounds and HE_1 and HE_2 to 6 in first four rounds to cut cost and higher quality in later rounds to lead the game with higher product designs and qualities.

We often have board meeting before finalizing all decisions.

2.2. Chester Round 3’s key decisions

2.2.1. R&D

We can update Able and LE_2 to higher but do not have to do so, we can just keep that 6.8 and 13.2 to save cost. This is also the Ideal Spot for low tech product in Round 4. So, we can keep this product for next 2-3 rounds to save cost and still meet customer buying criteria.

This Age can be 3 years, so we have advantage. Also, keep MTBF at 17.000 not lower, because that gets 21% buying criteria.

We upgrade HE_1 to Round 3 ideal spot, and develop a new HE_2 with Round 4 ideal spot so that in Round 4 we will have two High Tech Products ready for productions and gain better market shares. Also, new HE_2 will be ready from April, this will have a long enough time (8 months) to sell new HE_2 products with ideal specifications.

2.2.2. Marketing

Last round 1, we do not know who remove Capacity for new HE_1 so we do not have capacity for this round. It is a pity. Mistake causes losing some sales and Net profit in Round 2. But we have better agreement in Management team right from now. We can fix that from Round 3 with meeting and stronger decicions for Round 3 and later rounds.

For Round 3, we estimate demands for Able (LE_1) and also try to increase A/R to 46 days to increase demands.

Also, we increase Advertisement and Promotion for HE_2 and LE_2, to increase demand close to full production capacity. This is quite risky but we are having high products specification, to Ideal Spots so we can expect higher demands.

2.2.3. Production.

For Round 2. We do not have capacity for HE_1 and LE_2.

For Round 3. We try to coordinate both R&D, Marketing and Production so that we can produce at as close to full capacity as possible to gain economy of scale.

We have also added 300 unit capacity for 4th product, HE_2 and also increase automation to 6 for 2 low tech products and 4.0 for 2 high tech products. This also the limit Investment budget.

We will add one more LE_3 product in Round 4, depends on market growth and competitions, also results for Round 3.

2.2.4. Finance

We still need investment for automation, and adding more capacities for HE_1, LE_2 and HE_2, so we get max long term debts of 9.452 and max stock issue of 10.057 so we get estimated cash in hand of 12.040 at the end of Round 3.

3. Assessment of Chester’s actual performance in the simulation against Proforma expectations for the years 1 and 2

3.1. Round 1 and Round 2 results analysiz

We earned 5 stars for Round 2, because:

– Contribution margin over 30%

– Zero emergency loan

– For total units across entire product line: satisfy at least 95% of demand for their products and can not carry more than 90 days of inventory.

– Increase in stock price over last year and

– Profit greater than zero

For PROFITS : Chester’s profits were $ 4,759,448. We do not expect high profit for first 3 rounds, because our strategy focus on development and expansion in 3-4 first rounds with R&D and capacity, automation, then we will get much better Net Profit from rounds 4-8. Although, we still keep high than average Net profit, in early rounds.

For CONTRIBUTION MARGINS: Chester also earned one star because your corporate contribution margin is 34.8%. We have good margins. We are getting good returns on sales.

For EMERGENCY LOANS: We earned one star, because we avoided an emergency loan. We have good cash management. In fact, we get max long term debts and issue max stocks in Round 2 to get funds and resources for expansion of production and also for R&D of new products.

For INVENTORY: We earned one star for Roun 2 inventory position. The ideal year-end inventory position is one unit in each product line. We know that every potential sale was made, and that inventory carrying cost was minimized. This is the goal of “Just In Time” inventory systems. We have avoided stock out successfully. At some point inventories become excessive. A good benchmark would be, “inventory levels should not exceed 60 days (two months) of Sales.” We will keep track of this in later rounds.

For STOCK PRICE: We earned one star in Round 2 because Chester’s stock price rose last year by $ 3.67. Stock price is affected by performance, asset base, debt, dividend policy, and number of shares outstanding. In a year of aggressive investment in plant expansion and automation, we expect that the necessary debt load would cause some uneasiness on the part of shareholders.

4. Summarize Chester’s Financial performance

Our strategies do not focus on maximizing Net profit from round 1-2 and 3, but we keep market share increasing over first three rounds with higher than average Net Profit, then we get overall best results in later rounds, when we have upgraded factories and complete R&D of new products.

We have good enough Net Proit, hight Contribution margins than most competitors.

We also ave good sales and market shares, and will increase higher in later rounds.

For Round 3, this is also a round of upgrade and expansion, we still keep net profit incrasing but not maximizing, which we will do in Round 5-8 later.

——

Capsim Foundation – Free Winning Guides and Tips (2018)

CAPSIM FOUNDATION 2018

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Free Excel for R&D, Sales Forecast, Production Calculation – LINK

Free Videos guides with Sample Winning Strategies (for all 8 rounds)

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– Videos guides for all 8 rounds – LINK 3

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CompXM 2018 Free Winning Guide and Tips (update 2019)

MBA SIMULATION GAMES (CompXM 2019 update)

MBA Simulation XM Guides and Tips 2018 – 2019
with Excel file for Sales Forecast & Production Calculation

1. General winning strategies for simulation exam (CompXM)

1.1. Overview of the Simulation Exam

Simulation Exam (XM) is quite similar to Simulation game. The general strategies to win the exam simulation is to R&D new products, name after the old products and try to locate their market segments, this will make calculation of sales forecast and production more easily.

This game has four product segments.

Thrift is similar to low end, core is similar to traditional, nano is similar to size and elite is similar to performance.

The marketing, automation and capacity is important to win the simulation.

We compete with 03 computer control companies, each will focus on specific segment, therefore we often can not defeat each company in one segment but we can lead in all segments with much higher total sales and net profit.

Therefore, the winning strategies are adding new products and applying the reasonable strategies of marketing and production, support by finance and human resource, TQM strategies and win the game in all 4 rounds. (Most effective strategy is Broad Differentiation strategy, with 8 products. Second most effective strategy is use 4 old products and add 2 new products in Nano and Elite)

First step is to download Industry Condition report, then use the number from industry condition report to put in first line in the Excel file. The formula automatically calculates the strategies for all 4 years (4 rounds). We will use strategy 2 to win the simulation in 4 rounds.

1.2. Using the Excel file to support all 4 rounds

With the excel file, we can keep track of all rounds update and R&D products, keep updating products as close as possible to ideal spots.

Also, the excel file will support calculating prices, sales forecast for each product in each round, as well as calculating productions for each product each round, this is the key to win the game.

This simulation for exam has 4 product segments: Thrift, Core, Nano and Elite. We add 4 new products as close to ideal spots of each segment as possible, and also update the old products, for each segment we will have two products supporting each other and can sell better than competitors.

This is zero sum game, so when we can gain higher sales, we can compete better.

* Drift rates are the following, which is put in excel already

Segment/ Perf / Size

Thrift +0.5 -0.5

Core +0.8 – 0.8

Nano +0.8 -1.1

Elite +1.1 -0.8

* Also, we adjust product each round using adjustment to get closer to Ideal spot.

We need to check and make sure products match their segments

We also see the details of customer buying criteria for each segment from Industry Condition Report or Courier Report.

We have prices and MTBF for each product as follows:

– Thrift: Price 22, MTBF: 18.000 (17.000)

– Core: Price 30, MTBF: 20.000 (19.000)

– Nano: Price 38 and MTBF: 22.000 (21.000)

– Elite: Price 42 and MTBF: 24.000 (23.000)

We also keep track of prices for all the four rounds as follows:

FREE SUPPORT – HELP TO CREATE EXCEL FOR FREE

(USE EXCEL FILE FOR R&D MANAGEMENT, SALES FORECAST, PRODUCTION CALCULATION TO WIN THE GAME)

Email: winmbagames@gmail.com

(Free Support for Creating Excel File for Calculations of R&D, Sales Forecast, Production

Personal Support for all rounds to Win the game)

2. Sample Winning Strategies

2.1. Round 1 Strategies

R&D

For R&D, we add 4 new products in all the 4 segments, which are close to the ideal spot and can sell well from round 2. Try to control the launching date early next year, so we have enough time to sell new products. Round 1 and 2, we will get normal sales, from round 3 and 4 we will get much higher sales than all competitors.

Note:

– We can also select to add 3 new products in 3 segments and still win the game.

– We can also select to add 2 new products in 2 segments and still win the game.

Name Pfmn Size MTBF Revision Date Age
Apple 9.3 10.7 19.000 11-Aug-17 1.4
Agape 11.6 6.1 21.000 09-Jun-17 0.8
Abby 13.9 8.4 23.000 17-May-17 0.7
Alan 6.8 14.0 17.000 29-Aug-17 2.9
THR_2 7.8 12.2 17.000 26-Feb-18 0.0
COR_2 10.5 9.5 19.000 21-May-18 0.0
NAN_2 12.4 5.0 21.000 25-Apr-18 0.0
ELI_2 15.0 7.6 23.000 01-May-18 0.0

Note: Do NOT just use these number, use the number created from your game and excel file.

Note: Again – Do not just use the above numbers, you need to download Industry Condition report from your Exam Game and add the first line into Excel file to create your own game numbers. This is very important because each game has different start number for Pfmn, Size for each segment.

Marketing decisions

For marketing decisions, we apply 1.500 for sales and promotion budget.

Use can use 1.200 – 1.400 – 2.000 and back to 1.400 for promo budget (round 1-4)

and use 1.200 – 1.400 – 2.000 and 2.600 for sales budgets (for round 1-4)

Also, using the excel file for calculating the sales forecast and production for round 1.

We can add 10% because we have good product and also good price, high promo and sales budget.

Name Price Promo Sales Sales forecast
Apple 30 1500 1500 1953
Agape 38 1500 1500 1956
Abby 42 1500 1500 931
Alan 24 1500 1500 930
THR_2
COR_2
NAN_2
ELI_2

Production decisions

– Add new capacity for 4 new products: about 500 each

Or can use 900-700-300-300 for Thrift, Core, Nano, Elite (for 4 products)

– Increase automation: thrift to 6.0, core to 5.0 and nano, elite 4.0

HR decisions

Use 5.000 and 80 hours

Finance

Use max stock issue: 39.125 (39.000)

Max long term loans: 14.722 (14.000)

Note for Round 1 results:

Round 1 result is just good sales and net profit, we focus on R&D new products and add new capacity. From round 2, sales will increase fast when new products sell well and we can update old products.

2.2. Round 2 Strategies

R&D decisions

We update 4 old products to as close to ideal spots as possible based on plan calculated in excel file.

The 4 new products are close to ideal spots already when we R&D from round 1 and they are ready to sell in round 2.

Name Pfmn Size MTBF Revision Date Age
Apple 10.1 9.9 19.000 02-Jul-18 1.2
Agape 12.4 5.0 21.000 29-Jul-18 1.0
Abby 15.0 7.6 23.000 29-Jul-18 1.0
Alan 7.2 13.0 17.000 15-Jul-18 1.9
THR_2 7.8 12.2 17.000 26-Feb-18 0.0
COR_2 10.5 9.5 19.000 21-May-18 0.0
NAN_2 12.4 5.0 21.000 25-Apr-18 0.0
ELI_2 15.0 7.6 23.000 01-May-18 0.0

Note: Do NOT just use these number, use the number created from your game and excel file.

Note: Again – Do not just use the above numbers, you need to download Industry Condition report from your Exam Game and add the first line into Excel file to create your own game numbers. This is very important because each game has different start number for Pfmn, Size for each segment.

Marketing decisions

Name Price Promo Sales Sales forecast
Apple 29.50 1500 1500 1520
Agape 37.50 1500 1500 2168
Abby 41.50 1500 1500 1057
Alan 23.50 2000 2000 663
THR_2 23.50 2000 2000 900
COR_2 29.50 1500 1500 760
NAN_2 37.50 1500 1500 1084
ELI_2 41.50 1500 1500 528

Use excel file to calculate the sales forecast for round 2 based on sales units from round 1 and market segment growth rates.

Production decisions

Use excel file to calculate production, add 10-12% from sales forecast to avoid stock out.

Add more capacity for Agape (Thrift) and THR2: 200 for each

Add more capacity for new products: THR2: 200, COR2: 200, NAN2: 400; ELI2: 400

Increase automation: Thrift to 8.0; Core to 7.0 and Nano, Elite to 5.0

Spend about 67.000 / total 78.000 investment limit.

HR decisions

Use 5.000 and 80 hours

TQM decisions

Use all 1.000 for 10 initiatives

Finance

Use max long-term loans: 51.000

Use max stock issue: 27.000 (or 15.000)

Keep about 20.000 cash in hand

This is the estimated results of round 2.

Note for Round 2 results:

In round 2, we start getting higher sales about 270.000 and net profit increase to about 20.000

2.3. Round 3 Strategies

R&D decisions

For round 3, we will lead the game, just keep updating products based on Pfmn and Size calculated in the excel file. For each segment, we have two products, which support each other and can sell well.

Name Pfmn Size MTBF Revision Date Age
Apple 10.5 9.5 19.000 16-May-19 1.0
Agape 13.2 3.9 21.000 28-Jul-19 1.0
Abby 16.1 6.8 23.000 28-Jul-19 1.0
Alan 7.8 12.6 17.000 11-Jul-19 1.4
THR_2 8.3 11.7 17.000 10-Jul-19 0.7
COR_2 11.3 8.7 19.000 07-Aug-19 0.6
NAN_2 13.2 3.9 21.000 28-Jul-19 0.6
ELI_2 16.1 6.8 23.000 28-Jul-19 0.6

Note: Do NOT just use these number, use the number created from your game and excel file.

Note: Again – Do not just use the above numbers, you need to download Industry Condition report from your Exam Game and add the first line into Excel file to create your own game numbers. This is very important because each game has different start number for Pfmn, Size for each segment.

Marketing decisions

Use excel file to calculate the sales forecast for round 3 based on sales units from round 2 and market segment growth rates. We can add 10% because we have better products and higher promo and sales budgets than competitors. Also, we have good sales and net profit now, we can spend higher promo and sales for round 3.

Name Price Promo Sales Sales forecast
Apple 29.00 1500 1500 1196
Agape 37.00 1500 1500 2247
Abby 41.00 1500 1500 1105
Alan 23.00 2000 2000 800
THR_2 23.00 2000 2000 1326
COR_2 29.00 1500 1500 1128
NAN_2 37.00 1500 1500 708
ELI_2 41.00 1500 1500 695

Reduce prices by 0.50 to keep more competitive prices.

Apply 1.500 for promo and sales, check if customer awareness and accessibility reach 100% then we can reduce to 1.400.

Note: Do NOT just use these number, use the number created from your game and excel file.

Production decisions

Use the excel file to calculate production, often add 12% from sales forecast to production to avoid stock out.

Increase automation for Thrift to 8.0, Core to 7.0 and Nano, Elite to 5.0 or (9.0, 8.0 and 6.0)

Add more capacity for THR2, COR2 about 200 each.

HR decisions

Use 5.000 and 80 hours of training

TQM decisions

Apply 1.000 for all the 10 TQM initiatives

Finance decisions

Keep about 20.000 cash in hand

Pay some dividends, retire stocks if having too much cash in hand

Note for Round 3 results

Note that in round 1 and 2, we do not have very high sales and net profit, just keep that higher than competitors, and from round 3, we will have very high sales and net profit.

Sales about: 270.000.000 and net profit about 40.000.000

2.4. Round 4 Strategies

R&D decisions

This is the last round of the exam. We are leading the game, just keep updating products based on the excel file plan. We have good products in all the 4 segments, leading in most of the segments with sales and net profit.

Name Pfmn Size MTBF Revision Date Age
Apple 11.0 9.0 19.000 02-Jun-20 1.0
Agape 13.8 3.2 21.000 20-Jun-20 1.0
Abby 16.8 6.2 23.000 20-Jun-20 1.0
Alan 8 12.2 17.000 29-Jun-20 1.2
THR_2 8.6 11.4 17.000 20-Jun-20 0.8
COR_2 11.8 8.0 19.000 19-Jul-20 0.8
NAN_2 13.8 3.0 21.000 14-Jul-20 0.8
ELI_2 17 6.2 23.000 14-Jul-20 0.8

Note: Do not just use the above numbers, use the number from your game and excel file.

Note: Again – Do not just use the above numbers, you need to download Industry Condition report from your Exam Game and add the first line into Excel file to create your own game numbers. This is very important because each game has different start number for Pfmn, Size for each segment.

Each game industry condition report may be different from others.

Marketing decisions

Again, use the excel file to calculate sales forecast based on unit sold in round 3. Add 10% if needed because we have better products, better price and higher promo and sales spending.

Reduce prices by 0.50 to keep more competitive than competitors.

Name Price Promo Sales Sales forecast
Apple 28.50 1500 1500 1410
Agape 36.50 1500 1500 1430
Abby 40.50 1500 1500 1230
Alan 22.50 1500 1500 1000
THR_2 22.50 1500 1500 1340
COR_2 28.50 1500 1500 1450
NAN_2 36.50 1500 1500 1300
ELI_2 40.50 1500 1500 1300

Note that do not just use the above numbers, use your excel file to calculate the forecast of sales.

Production decisions

This is the last round of the game, do not need to add more capacity.

Keep automation for thrift at 8.0, core 7.0 and nano, elite at 5.0 or 9.0, 8.0 and 6.0

HR decisions

Keep using 5.000 and 80 hours of training

TQM decisions

Keep applying all 10 initiatives of 1.000 for each

Finance decisions

Retire stocks: about 14.000

Retire long-term loans: about 22.000

Pay some dividend per share: 8.00

Keep about 20.000 cash in hand

Round 4 estimated results

Round 4 is just also high results, sales about 310 – 335.000.000 and net profit about 50- 62.000.000 with Contribution margin about 46-48%, net profit about 18%. Note to keep high cash in hand to avoid emergency loan.

3. Key notes to win the simulation exam

3.1. For R&D

Add new products

R&D and update products each round based on calculation from excel file to as close as possible to ideal spots and launch new product in mid year.

3.2. For Marketing

Keep track of promo and sales budgets of competitors and spend higher

User formula:

(Industry Demand * Industry Growth Rate) * (Own Product Survey Score/Total Product Survey Scores).

Or just use: Sold unit * Growth Rate * 10% and adjust by comparison with competitors’ sales.

3.3. For production

Multiple sales forecast by 1.12 and subtracted by inventory

Increase automation of Thrift, Core, Nano and Elite to 8.0, 7.0 and 5.0 or 9.0, 8.0 and 6.0

3.4. For Finance

For round 1 and 2, get max investment sources from issuing stocks and long-term debts

For round 3, and 4, when having high sales and net profit, can retire some stocks, retire long term debts. Check leverage to maintain high BCS score.

FREE online personal support, for round 1

Email: mbasimexam@gmail.com

Blog: mbasimexam.blogspot.com

FREE SUPPORT – HELP TO CREATE EXCEL FOR FREE

(USE EXCEL FILE FOR R&D MANAGEMENT, SALES FORECAST, PRODUCTION CALCULATION TO WIN THE GAME)

Email: winmbagames@gmail.com

PERSONAL SUPPORT & GUIDES TO WIN THE GAME

….

MBA SIMULATIONS GAMES – Free Online Guides & Free Personal Support for Round 1 and Round 2

Free Personal Support for 2 Rounds – Email to: mbagames2002@gmail.com

Blog: mbasimgames.blogspot.com

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QUICK Q&A for CompXM (Update 2018, 2019)

1. R & D – Should do

Download Industry Condition Report

Add Round 0 numbers into Excel file, Excel file will automatically calculated Ideal Spots for All products (4 to 8) in all 4 segments: Thrift, Core, Nano and Elite for all 4 years.

Tip: 

– Thrift and Core need 2 years to update to ideal spots

– Nano and Elite can update to ideal spot right from round 1

– Should add new products in Nano and Elite

– Also should add new products in Thrift can Core

– Both strategies can win the game

Tip:

Elite and Nano- Max MTBF

Core and Thrift- 3,000-4,000 lower than the max (depending on competition always be better than them)

Tip:

Can use 18.000 – 20.000 – 22.000 and 24.000 for MTBF for 4 segments

2. Marketing:

Price – you want it to be about a 40% contribution margin if possible

Elite and Nano – Max Price

Core and Thrift – A couple of dollars above the others (be competitive but keep higher due to your higher MTBF)

Sales/promo budget:

– round 1: 1500

– round 2: 1500

– round 3: 1400

– round 4: 1300

Tip:

If you like high sales and net profit right from round 1, can use 1.200 – 1.400 – 1.600 and 2.000 in 4 rounds.

Note that round 1, 2 can have high sales and some net profit, because of strong investment in R&D, new products, add new capacity. Round 3-4 will have both highest sales and net profit, leading the game.

How to calculate Sales forecast: the formula is as follows

Benchmark prediction * .55 = sales forecast (not so good)

Last round units sold x segment growth (good)

Note to check suggestions to adjust forecast, also check customer preference.
ProductionSales forecast * 1.15 – inventory in hand = production schedule (if you have inventory on hand)
Sales forecast * 1.20  = production on hand (if you do not have inventory on hand)

3. Capacity:
Add capacity to each as needed to each product plan to produce 100-200 more than your current sales forecast for the next round.

Tip:

– Keep the 2nd shift capacity as low a possible, about 50% (because 2nd shift cost is higher than first shift)

Automation: Add 1 full point (6.0 to 7.0) each round to each product.

This can be 4-4-6-8

Then 5-5-7-9

Then 6-6-8-10
Human resources: do this every round
5,000

80 hours

Tip:
– If you really like good sales and also some good net profit from round 1, use 3.000 and 40 hours in round 1, all round 2-4 use 5.000 and 80 hours of training
TQM:
Round:

  1. 1500
  2. 1500
  3. 1000
  4. 0 (max total 4.000 reach)

Add this amount to each section through the full TQM for all ten TQM initiatives

Or just use 1.000 for each year for all 4 years

Finance:
Issue long term debt on right side in the amount to cover the RED number on the bottom, ex.(32,000)
Make sure the same  bottom number is positive 5,000 at least.

Tip

– Round 1-2 use both issue stocks and long term loans

– Round 3 have over 50 million cash in hand, can use only long term loan or not at all

– Round 4 can retire all stocks, also retire some long term loan, pay very small dividends and keep about 50 to 80 million cash in hand.

FREE SUPPORT – HELP TO CREATE EXCEL FOR FREE

(USE EXCEL FILE FOR R&D MANAGEMENT, SALES FORECAST, PRODUCTION CALCULATION TO WIN THE GAME)

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Capsim – GlobalDNA – Winning Guides and Tips 2018

Capsim – GlobalDNA – Winning Guides and Tips 2018

GLOBALDNA Winning Guides and Tips 2018
 
1. GlobalDNA its a totally different ball game… Try not to take other simulations guide’s too much into account.
Key to Win
– Add new products
– Update products
– Calculate Demand
– Calculate Production
– Set Promo and Sales Budget
– Check Sales
– Check Net Profit
– Set Production
– Set Outsourcing
– Check Competitors prices
FREE Sample Winning Video Guide for Rounds – LINK
2. For DNA you want to introduce new products every round, all of them in the Performance segment and your initial product will be pushed into the Budget segment.
– Option 1. Add new product in Perfrormance
– Option 2. Add new product in Budget
– Option 3. Add 2 products in Performance and 1 product in Budget
– Option 4. Add 1 product round 1, then 1 round 2 then 1 round 3
3. R&D
A neat trick I found very useful for R&D its to move your product just a little (maybe 0.1 at a time) and then jump into your Marketing tab, your product will have a green number associated with the attractiveness of such product in the market, push your product in R&D until you see this number stops increasing.
4. Create an excel file for keeping track of R&D new products.
Link to FREE Excel file for 8 rounds here – Free download
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5. Marketing
Another trick for sales its to sell your product in all continents, now… its difficult to know how much you will sell in Europe and Asia at first so you can start by just dividing the units demand by the number of companies in the market (6 usually) and make that your “worst case” forecast, after that each round you can get a feel of how much you will be selling in each market.
6. From 2nd round, we can base on Unit sold previous year then multiple by market growth rate to get forecast for sales of current round.
7. Sell some capacity in the first round, you want to be using ALL your capacity plus ALL your outsourcing capacity every round, capacity in this simulation does’t work like in the others, if you purchase it this round, you can use it this round, so sell anything you have left over and use that money to automate.
8. Production
Automation its not THAT important like in other simulations, however if you have the money by all means go ahead and invest it.
9. Promo and Sales
Promo and Sales budget act different here as well, rule of thumb is that you want to invest in “Product Sales/Promo Budget” if you have just 1 product in a continent, after your 2nd product hits the market then you want to invest in “Region Sales/Promo Budgets”… remember the trick about the green number?
10. We can check percentage of awareness and accessibility when click Calculate button to see the effects of spending on promo and sales.
11. As far as Finance my only advice is to have at least 5.000 in cash position at the end of the year… or even 20.000 – 30.000
Borrow long term loans and issue stock in round 1-4 for expansion and automation
From round 5-8, retire stocks and pay off loans with surplus cash in hand.
12. Check the Global report to see the results, sales, profit and inventory.
Good Luck and Success!!
 
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CAPSIM GUIDES – CAPSIM CAPSTONE 2018 FREE WINNING GUIDES AND TIPS – 096 – DECISIONS TO GET HIGHER GRADES

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TIPS 15 – DECISIONS TO GET HIGHER GRADES

TIPS 15 – DECISIONS TO GET HIGHER GRADES

 

GRADED ON BALANCE SCORECARD

For each year, we need to have enough cash, ending cash.

We need to raise funds for business, factory investments.

It is likely that for first 4 Rounds, we always lack of money, we need to raise funds in this order:

1. Issue Long Term Debts (max this first)

2. Issue Stocks (max this 2nd)

3. Issue Current Debts (if still need cash)

 

After Round 5, we may have much cash in hand.

At this time, we need to check Ratio (from Proforma –> Ratio) to maintain highest possible results in Balanced Scorecard.

We need to do some trials to get higher points in Balanced Scorecard.

We need to switch between Finance and Proforma Ratios to get right points.

 

For Days of Working Capital

This ratio is very important and frequently misunderstood.

Basically this ratio is how many days your company could survive if no sales were made.

To check this ratio go to the Proforma Ratios Statement.

Every round you want this  ratio to be between 60-80 days

This gives you a safety cushion if your sales projections are off.

Closer to 80 is better but not over 80 because you may start losing points on the Balanced Scorecard.

To Increase Days of Working Capital:

– Issue Long-Term-Debt (max this first)

– Issue Stock

Neutral: Current Debt has no impact on Days of Working Capital

To Decrease Days of Working Capital:

– Retire stock (max this first)

– Issue dividends

 

Leverage

Leverage is basically the ratio of how much money your company is borrowing compared to your company’s stock equity.

If your leverage ratio is 2.0x that means half of your company assets are paid for with debt

To cheek this debt/equity ratio go to the Proforma Ratios Statement.

Make sure your leverage ratio is between 2.0 and 3.0

In later rounds you may have to issue dividends or debt to maintain your leverage as Profits increase.

To Increase Leverage:

– Retire stock (max this first)

– Issue dividend

– Issue Long-term-debt (only if more funding needs to be raised)

 

To Decrease Leverage (not usually needed):

– Don’t borrow any Current Debt

– Issue stock

– Retire Long-Term Debt (last resort )

 

 

Graded on Profit
Plan to get the highest profit basically follows that of the Balanced Scorecard Plan for the first 4 rounds
But in the second half of the game you will be retiring debt first in order to save money on interest payments.

Raise Funding in this order of priority (mostly first 4 rounds):
I. Issue stock
2 Issue current debt
3, Issue long term debt

Use excess cash in this Order of priority (mostly Last 4 rounds):
L Retire long term debt
2. Retire stock
3. Issue dividend

 

Graded on Stock Price

The plan for having high stock price is only to issue debt and never to issue more stock.

We should start retiring as much stocks as soon as we can when we have extra cash.

Continue retiring stock to the end of the game.

If we still have much cash in hand in last round of the game, pay dividends to increase stock price.

Raise funding in this order of priority (mostly first 4 rounds)

– Issue long term debts (max this first)

– Issue current debts

Use excess cash in this order of priority (all of the rounds)

– Retire Stocks (max this first)

– Issue dividends

 

 

 

 

 

 

 

 

 

 

 

 

——

TIPS 12 – FINANCE DECISIONS

Finance should always be the last decision we make after all the other section decisions have been made.

How we make decisions in Finance depends on How the game will be graded.

Most groups are graded on the Balanced Scorecard.

Some groups are graded on Profit or Stock Price.

FOR ALL GRADING METRICS.

We can keep at least $16.000 (000) cash for a round to avoid emergency loans.

We can keep more cash, it is always better than lack of cash.

We need to keep right amount of cash to get MAX  Days of Working Capital (not too much, not too little).

When we have much Cash and Net Profit, we need to pay off dividends and retire stocks to increase Leverage and also get max points for Days of Working Capital.

 

 

 

 

 

 

 

 

 

 

 

 

——

TIPS 11 – TQM/SUSTAINABILITY RESOURCES DECISIONS

In TQM focus on setting $1.500 to $2.000 per round for each item, select the most useful initiatives first. Continue this for three round and then stop spending money into that initiatives, because it will no longer make any significant changes. We can see this from graphs at the end of screen.

NOTE

$5.000 is the maximum budget for each initiative for the whole game.

Optimal way to add money is $2.000 – $2.000 and $1.000 or $1.500 – $1.500 and $1.000 depends on maximum allowed for each round.

Priority order for TQM initiative benefits:

  1. Reduce material costs
  2. Reduce labor costs
  3. Reduce R&D costs
  4. Increase demands
  5. Reduce SG&A expense

There are generally the best initiatives to put money in first:

  1. CCE/6 Sigma Training
  2. GEMI TQEM Sustainability
  3. CPI Systems
  4. Vendor /JIT
  5. QIT
  6. QFDE

We can apply try with different initiatives to see which one will bring more effects or most effective. Then in later rounds, we spend money in less effective initiatives when we have more extra money.

We can see the suggestions in the following tables.

 

 

 

 

 

TIPS 10 – HUMAN RESOURCES DECISIONS

It is important to invest in HR because productivity is measured in the Balanced Score Card and also this investment will reduce labor costs.

Usually HR has a few options available are Recruiting Spending, Training Hours

Aim for the maximum of $5.000 recruitment spending and 80 hours training every round.

If you have limited funds, try $2.000 and 40 hours training.

If the Labor negotiations are available, we can use half way, win – win strategy, between demanded and current contract.

NOTE:

when input number here, double check to make sure correct numbers and avoid labor strikes.

We often use half way for negotiations, average of current contract and labor demands.

 

 

 

 

 

——

TIPS 9 – PRODUCTION – 8 ROUND BY ROUND STRATEGY

If we can not complete all suggestion, try to come as close as possible.

Try to use all the budget available in the first 3 rounds and more if possible

The KEY to win Capsim is to control Automation as early as possible. The more automation is better.

Round 1 – Production

  1. Upgrade original Low End sensor from 5.0 to 6.7 automation
  2. Upgrade original Traditional sensor from 4.0 to 5.0 automation
  3. Create 500 capacity with automation 5.0 for the new Low End sensor
  4. Add extra capacity for original Low End sensor

NOTE: check the bottom right corner to see if we use close to total available budget.

 

Round 2 – Production

  1. Upgrade original Low End sensor from 6.7 to 8.4 automation
  2. Upgrade original Traditional sensor from 5.0 to 6.0 automation
  3. Create 500 capacity with automation 5.0 for the new Traditional sensor
  4. Upgrade new Low End sensor from 5.0 to right 8.4 automation.
  5. Add extra capacity for original Low End sensor

NOTE: check the bottom right corner to see if we use close to total available budget.

 

Round 3 – Production

  1. Upgrade original Low End sensor from 8.4 to 10.0 automation
  2. Upgrade new Low End sensor from 8.4 to 10.0 automation.
  3. Upgrade original Traditional sensor from 6.0 to 7.0 automation
  4. Upgrade new Traditional sensor from 5.0 right to 7.0 automation
  5. Create 400 capacity with automation 3.0 for the new High End sensor
  6. Add extra capacity for new Low End sensor
  7. Add extra capacity for original Low End sensor

NOTE: check the bottom right corner to see if we use close to total available budget.

 

Round 4 – Production

  1. Upgrade original Traditional sensor from 7.0 to 8.0 automation
  2. Upgrade new Traditional sensor from 7.0 to 8.0 automation
  3. (Optional) Reduce Capacity for segments that are being exited, such as Performance and Size
  4. Upgrade original High End sensor from 3.0 to 4.0 automation
  5. Upgrade new High End sensor from 3.0 to 4.0 automation
  6. Add extra capacity for all needed sensors

NOTE: check the bottom right corner to see if we use close to total available budget.

Round 5 – Production

  1. Upgrade original High End sensor from 4.0 to 5.0 automation
  2. Upgrade new High End sensor from 4.0 to 5.0 automation
  3. (Optional) Reduce Capacity for segments that are being exited, such as Performance and Size
  4. Add extra capacity for new High End sensor
  5. Add extra capacity for all needed sensors

NOTE: check the bottom right corner to see if we use close to total available budget.

 

Round 6 and 7 – Production

  1. Add extra capacity for all needed sensors

 

Round 8 – Production

  1. Last round of the game, do not add any capacity or automation !!

 

 

 

 

 

 

——

TIPS 8 – PRODUCTION – 8 ROUND BY ROUND GUIDE FROM ROUND 1 TO ROUND 8

Note to check Workforce needed and Workforce complement, if the box is editable, make sure to match the needed with This Year to save money. Otherwise we waste money.

We will increase automation every round.

Traditional to 8.0 (4.0 – 5.0 – 6. 0 – 7.0 – 8.0)

Low End to 10.0 (5.0 – 6.7 – 8.4 – 10)

High End to 5.0

Performance to 6.0

Size to 6.0

 

SETTING PRODUCTION 

Production amounts should always be 112% of Sales Forecast.

This allow some extra inventory to take advantage of competitors suffer from stock out. This often happens.

When we calculate production, we need to take in to account inventory from previous round.

We can use excel file to calculate PRODUCTION more conveniently – LINK

If we see that year we have Stock out, we can increase production more than 112% to 120% or even 125%. If we see some inventory, we can reduce for that segment back to 112%.

ADDING MORE CAPACITY

Our goal is to keep our plant production at 150% (full first shift and 50% second shift).

This allows more flexibility to deal with short term market changes.

Remember that added capacity isn’t available until next round. So if we add capacity in round 2, it will be available in round 3.

If we see any factory with more than 150% capacity, we can add more capacity to that, just simply multiple the excess over 150% with total capacity. For example 180% of 2.000 factory, we will add 30% surplus = 30% x 2.000 = 600

NOTE:

We do not sell factories, even we are not using 100% at the current round.

NOTE:

We only reduce the segments we want to exit to 1. By doing so, we can still sell the rest of inventories in that segment at full price, not 50% price.

 

 

 

 

 

 

 

 

 

 

———

TIPS 7 – MARKETING – 8 ROUND BY ROUND GUIDE FROM ROUND 1 TO ROUND 8

MARKETING – ROUND BY ROUND DECISIONS

 

ROUND 1 – MARKETING

  1. Leave A/R lag (Account Receivable) at 30 days, this will be increased later rounds to get higher demands when we have more profits and more cash available.
  2. Leave A/P lag (Account Payable) at 30 days. This is always stay at 30 days for all 8 rounds
  3. Set Promotion and Sales budgets both for $2.000 for Traditional and Low End sensors
  4. Set Promotion and Sales budgets all for $1.500 for High End, Performance and Size
  5. Lower all prices at least $0.50 as indicated in the excel table or check from Courier Report for max price for that segment last year
  6. USE THE SALE FORMULA or EXCEL FILE to calculate sales forecast and production – LINK 

(Note: This round we create a new Low End sensor in R&D)

 

ROUND 2 – MARKETING

  1. Expect the new Low End sensor to sell about 0.2 x original Low End sensor market share
  2. Leave A/P lag (Account Payable) at 30 days. This is always stay at 30 days for all 8 rounds
  3. Set Promotion and Sales budgets both for $2.000 for Traditional and Low End sensors
  4. Set Promotion and Sales budgets all for $1.500 for High End, Performance and Size
  5. Lower all prices at least $0.50 as indicated in the excel table or check from Courier Report for max price for that segment last year
  6. USE THE SALE FORMULA or EXCEL FILE to calculate sales forecast and production – LINK 

(Note: This round we create a new Traditional sensor in R&D)

 

ROUND 3 – MARKETING

  1. If we decide to exit a segment, such as Size or Performance, keep the Promotion and Sales budgets at $0.
  2. What ever segments we decide to stay, increase Promotion and Sales to $2.000
  3. Expect new Traditional sensor to sell about 0.3 x original Traditional sensor market share.
  4. Lower all prices at least $0.50 as indicated in the excel table or check from Courier Report for max price for that segment last year
  5. USE THE SALE FORMULA or EXCEL FILE to calculate sales forecast and production – LINK 

(Note: This round we create a new High End sensor in R&D)

 

ROUND 4 – MARKETING

  1. Increase A/R Lag (Account Receivable) to 46 days, this helps to increase demands
  2. Once 100% awareness is reached for a sensor, in any round, we can scale back to $1.400 but need to check if can that budget maintain 100% awareness.
  3. Expect new High End sensor to sell about 0.75 x original High End sensor market share.
  4. Lower all prices at least $0.50 as indicated in the excel table or check from Courier Report for max price for that segment last year
  5. USE THE SALE FORMULA or EXCEL FILE to calculate sales forecast and production – LINK 

(Note: This round we exit segments because we have reduced Promo and Sales budgets to $0 also we have reduce Production capacity to only 1)

 

ROUND 5 – MARKETING

  1. Increase A/R Lag (Account Receivable) to 61 days, this helps to increase demands
  2. Note to add new market shares for new developed products, check in page 10 Capstone Courier.
  3. Lower all prices at least $0.50 as indicated in the excel table or check from Courier Report for max price for that segment last year
  4. USE THE SALE FORMULA or EXCEL FILE to calculate sales forecast and production – LINK 

 

ROUND 6 TO 8 – MARKETING

  1. Note to add new market shares for new developed products, check in page 10 Capstone Courier.
  2. Once 100% accessibility is reached for a segment (in any round) we can scale back the Sales budget t $1.650 for each segment to maintain 100% accessibility. Note to adjust and then check the graphs at the end of the market table.
  3. Lower all prices at least $0.50 as indicated in the excel table or check from Courier Report for max price for that segment last year
  4. USE THE SALE FORMULA or EXCEL FILE to calculate sales forecast and production – LINK 

 

 

 

 

 

 

——

TIPS 6 – MARKETING – 8 ROUNDS GUIDES – ROUND BY ROUND GUIDE FROM ROUND 1 TO ROUND 8

Apply  $2.000 for promotion and sales budgets for Traditional and Low End, because above this level, diminishing returns are experienced.

Apply $1.500 for High End, Performance and Size segments.

Keep this spending from Round 1 to Round 3, until we can decide which segments we will continue. Then, we increase all segments to $2.000 to compete.

For segments, we do not want to continue, for example Performance or Size, we reduce budgets for that segment to only $0.

 

For Promotion, we continue $ 2.000 until we reach 100% awareness. Then we can cut it back to $ 1.400 per round.

For Sales, we continue $ 2.000 until we reach 100% accessibility. Then we can scale back to $ 1.650 for each sensors.

TIPS:
We can increase much higher, or even max, to see how much awareness and accessibility we can get, just click CALCULATION button to see how much we get for that year. Then we can increase or decrease spending to get 100%.

NOTE:

Budget for sales, accessibility for multiple sensors in a segment, they are combine together.

See figures in followings:

 

PRICING

Each round we can lower all prices down at least $ 0.50 from maximum price of the segment to keep up with customer expectation (lower each year)

We can create in excel file a table for Prices to keep track of lowering prices every year – LINK

We need to check from Capstone Courier Prices (from page 5 to page 9) to see max prices for each segment, in the top product at the end of each page.

If competitors are cutting prices in Traditional and Low End segments, we need to lower prices to close to their levels.

However, when competitors lower their prices too much, they will not have enough capacity to sell, also they suffer stock out.

We can still keep prices higher and get market shares at higher profit level. This is why we need to calculate demands and plan production as precisely as we can.

NOTE

We DO NOT have to compete with prices in High End, Size and Performance, because buying criteria is low, only 9 – 19%

 

SALES FORECASTING

Do not trust computer suggestions, they always wrong.

We have a formula to calculate and forecast sales for next round

1. Get Market shares from Page 10 of Courier Report

2. Get Total Sales also from Page 10

3. Get Market potential growth for each segment from page 5 to 9

Sales forecast = Potential market share % x Segment size x (1 + Segment Growth Rate).

Note:

Page 10 gives us Potential Market share, we use this (do not use actual market share)

If we think we can sell more, we can just adjust the percentage.

Note:

We can use Excel file to calculate more conveniently. Use 8 sheets for 8 round, just copy and paste number from Courier Report Page 10, Page 4 and select market growth rate from page 5-9 into each sheet. We can get Sales Forecast and also Production.

Download the Excel file from here – LINK

If you need help, we can create a file for you for FREE – email: wincapstone2012@gmail.com

See figure

NOTE: Use potential market share (RIGHT Column) to calculate and forecast sales.

 

NOTE

You can copy and paste into excel file, then it can calculate automatically Sales and Productions. You can adjust the percentage if we think we can sell more or less.

 

 

 

 

 

 

 

 

 

 

 

 

 

——

TIPS 5 – R&D 8 ROUNDS GUIDES – ROUND BY ROUND GUIDE FROM ROUND 1 TO ROUND 8

Note: 

In order to apply this Round to Round strategy for R&D, we need to create an excel file with your own data from Industry Condition Report and put data in Excel file to get more precise numbers.

Step 1. Download Industry Condition Report (from your game)

Step 2. Download Excel file for automatic calculation strategies and decisions

FREE DOWNLOAD – LINK

Back up link – LINK

 

Step 3. Very important

Open page 2 of Industry Condition Report and get the Table 2, first line for Round 0  and put that numbers in Round 0 in Excel file, then the file will automatically calculate all decisions for 8 rounds, with 4 different STRATEGIES.

DO NOT USE THE DEFAULT numbers in excel file, that is a little bit different from YOUR GAME (creator and administrator change the numbers when new industry is created for new class).

–> Get Round 0 number from Industry Condition Report

–> Put into Excel file, Round 0 (only 1 row) –> Then the file will automatically calculate all the decisions

(Check Drift and Ideal Offsets – 2 last rows of table 1 –  they often do not change for all game)

 

We can use the Excel file to calculate Specifications for R&D more easily.

If you have come to this Step. We are half way win the Capsim Simulation !!

Again, this Round to Round guides can apply if we start from Round 1.  DO NOT use this suggestions if you are already in the middle of the game, having completion several rounds without this guides. If so, your company may not have enough upgrades and automation to follow this suggested strategy, you can refer to other tips to Rescue Company or Mid Game Tips.

Now, if you are in Round 1, we can apply this Round to Round Strategy and Win the game.

The numbers are from my game, you need to use your Excel file, numbers will be a little different. If you can not create your file, email:wincapstone2012@gmail.com – I can create a file for you for FREE.

We use the following strategy for the guides and winning tips in Round to Round Strategy.

R&D: Research and Development

Note: You need to adjust the number of PFMN and SIZE to get new product launch in June or July.

ROUND 1. R&D

  1. Create a new Low End sensor PFMN 4.1 – SIZE 16.3 MTBF 12.000 – this is Low End sweet spot  Year 4
  2. Change original Low End sensor MTBF to 12.000 (don’t re-position original Low End)
  3. Re-position original Traditional sensor to PFMN 6.1 SIZE 14.3 MTBF 14.000 (min)
  4. Re-position original High End sensor to PFMN 9.2 SIZE 11.2 MTBF 20.000 (min)
  5. Re-position original Performance sensor to PFMN 9.8 SIZE 16.0 MTBF 27.000 (max)
  6. Re-position original Size sensor to PFMN 4.4 SIZE 10.6 MTBF 16.000 (min)

Note: You need to adjust the number of PFMN and SIZE to get new product launch in June or July.

 

ROUND 2. R&D

  1. Create a new Traditional sensor PFMN 8.2 – SIZE 12.2 MTBF 14.000 – this is sweet spot for Traditional Year 4
  2. Re-position original Traditional sensor to PFMN 6.8 SIZE 13.6 – Keep 14.000 (min)
  3. Re-position original High End sensor to PFMN 10.1 SIZE 10.3 – Keep MTBF 20.000 (min)
  4. Re-position original Performance sensor to PFMN 10.8 SIZE 15.3 – Keep MTBF 27.000 (max)
  5. Re-position original Size sensor to PFMN 5.1 SIZE 9.6 MTBF – Keep MTBF 16.000 (min)

Note: You need to adjust the number of PFMN and SIZE to get new product launch in June or July.

 

ROUND 3. R&D

  1. Create a new High End sensor eg. PFMN 11.9 – SIZE 8.5 – this is High End sweet spot Year 4
  2. (Optional) Create a new Size or Performance instead of High End (with round 4 sweet spot specifications)
  3. (Optional) Re-position original Performance and Size sensor ONLY if you plan to continue them (with round 3 sweet spots specification – see above table).
  4. Re-position original High End sensor to PFMN 11.0 SIZE 9.4 – Keep MTBF 20.000 (min)
  5. Re-position original Low End sensor to PFMN 4.1 SIZE 16.3 – Keep MTFB 12.0000 (this takes more than a year to complete)
  6. Re-position original Traditional sensor to PFMN 7.5 SIZE 12.9 – Keep MTBF 16.000 (min)

Note: You need to adjust the number of PFMN and SIZE to get new product launch in June or July.

So, for 3 first Rounds, we create new Low End, Traditional and High End each Round.

We can also stop Performance and Size (we will do that by lower Promo and Sales budget to 0 in Marketing and Production).

 

ROUND 4. R&D

  1. Re-position original Traditional sensor to PFMN 8.2 SIZE 12.2 – Keep MTBF 14.000 (min)
  2. Re-position original High End sensor to PFMN 11.9 SIZE 8.5 MTBF 20.000 (min)
  3. (Optional) Re-position original Performance and Size sensors only if we plan to continue them (use round 4 sweet sport from above table).

Note: You need to adjust the number of PFMN and SIZE to get new product launch in June or July.

 

ROUND 5. R&D

  1. Re-position both Traditional sensors to PFMN 8.9 SIZE 11.5 – Keep MTBF 14.000 (min)
  2. Re-position both High End sensors to PFMN 12.8 SIZE 7.6 – Keep MTBF 20.000 (min)
  3. (Optional) Re-position original Performance and Size sensors only if we plan to continue them (use round 5 sweet sport from above table).

Note: You need to adjust the number of PFMN and SIZE to get new product launch in June or July.

 

ROUND 6. R&D

  1. Re-position both Traditional sensors to PFMN 9.6 SIZE 10.8 – Keep MTBF 14.000 (min)
  2. Re-position both High End sensors to PFMN 13.7 SIZE 6.7 – Keep MTBF 20.000 (min)
  3. (Optional) Re-position original Performance and Size sensors only if we plan to continue them (use round 6 sweet sport from above table).

Note: You need to adjust the number of PFMN and SIZE to get new product launch in June or July.

 

ROUND 7. R&D

  1. Re-position both Traditional sensors to PFMN 10.3 SIZE 10.1 – Keep MTBF 14.000 (min)
  2. Re-position both High End sensors to PFMN 14.6 SIZE 5.8 – Keep MTBF 20.000 (min)
  3. (Optional) Re-position original Performance and Size sensors only if we plan to continue them (use round 7 sweet sport from above table).

Note: You need to adjust the number of PFMN and SIZE to get new product launch in June or July.

 

ROUND 8. R&D

  1. Re-position both Traditional sensors to PFMN 11.0 SIZE 9.4 – Keep MTBF 14.000 (min)
  2. Re-position both High End sensors to PFMN 11.5 SIZE 4.9 – Keep MTBF 20.000 (min)
  3. (Optional) Re-position original Performance and Size sensors only if we plan to continue them (use round 8 sweet sport from above table).

Note: You need to adjust the number of PFMN and SIZE to get new product launch in June or July.

 

See Video Guides for all Rounds – LINK

 

 

——

TIPS 4 – LOWER MTBF TO THE MINIMUM OF THE RANGE (EXCEPT PERFORMANCE SEGMENT ONLY)

From Round 1 to Round 8, for all the rounds, when we do R&D, we should lower MTBF to the minimum of the range in order to save cost and increase contribution margins.

The is the key Profit Driving tool since Reliability only accounts for small percentages of the Customer Buying Criteria (see all the 5 segments to see details, in Capstone Courier Report every year, page 5-9).

Except only Performance segment, we keep that max MTBF at 27.000, for all the other 4 segments, we select minimum MTBF eg. Traditional to 14.000, Low End to 12.000, High End to 20.000 and Size to 16.000

We set MTBF for Performance to max 27.000 because buying criteria for this segment is 43%. See following figure.

Again, the numbers for each Industry is changed when game created for different class or group, so we need to check the number from Industry Report and Capstone Courier every round (year).

 

If we want to compete is 3-4 segments (not all 5), the two most potential and profitable are Low End and Tradition.

They are most potential lucrative.

We need to read reports for Round 1, Round 2 and Round 3 and then in Round 3 and 4 we will select to leave 1 or 2 least competitive which have least profit.

Creating 1 new segment, eg. Low End is good (often in Round 1)

Creating 2 new segments, eg. Low End and Traditional will provide more Profits in later Round, eg. 5-6-7 and 8. (Often we create New Traditional in Round 2)

 

In Round 3, we can create new High End segment (more profitable). However, if we see strong competition in High End, we should create new segment in SIZE (better than Performance – high cost).

 

 

 

TIPS 3 – RE-POSITION LOW END SENSOR FOR ONLY ONE TIME IN YEAR 3

The original Low End sensor should only be re-positioned once for the entire game, not to the Ideal Spot.

The Traditional segment sweet spot is the same with Ideal, Drift spots because Ideal Offsets is 0-0 for this segment.

The High End, Performance, and Size segments have sweet spots half way from Drift to Ideal Sport. We can use excel file to calculate (download at the end of this article).

Note: If Sweet spot with half way cost too much and too long time to R&D, we can select strategy 4 with 1/3 way from Drift to Ideal spots.

We upgrade original Low End only one time for the entire game, upgrade in Year 3 with specification of Year 4 Sweet Spot (PFMN 4.1 – SIZE 16.3 or PFMN 4.9 – SIZE 15.5) – The new Low End segment will be created in Year 1 with Sweet Spot specification of Year 4.

Note that all figures to input in your game is different from this articles, you should get number from Industry report, put 1 line in Excel file and get your own game figures. Just input in only Round 0 – Strategy 1 –> Then all tables will be updated.

See the table bellow for details.

 

 

 

——

So, when we start Capsim 2017, we can have 4 options or 4 different strategies.

Option 1. Follow Drift suggested from Industry Condition Report (each Industry is different from others)

We can use the Excel file to calculate Specifications for R&D more easily.

WE NEED TO INPUT FIRST LINE (ROUND 0) WITH SPECIFIC NUMBERS FROM INDUSTRY CONDITION REPORT OF YOUR OWN INDUSTRY (THIS LINE LOOK FAMILIAR BUT THEY ARE DIFFERENT FROM ANY GAME TO GAME, CLASS TO CLASS).

The segment circle drift rates is the 2nd bottom line (Note to get data from Your Industry Condition report to Excel file)

The segment Ideal Spot Offset is the bottom line (Note to get from Your Industry Condition report to Excel file)

If we follow this strategy, our products are up to date but not very competitive, because most of competitors try to upgrade toward Ideal Sport which is much better specifications.

 

Option 2. Follow Drift plus Ideal Spot Offsets suggested from Industry Condition Report (each Industry is different from others)

This strategy is the Highest upgrade specification, therefore, it often cost too much and takes too long time for R&D.

Also, this specification is too good, (ideal), so, we often out of stock, we can not produce enough to sell to market.

Then, we get less Profit.

 

If should not follow strategy 2, it is too much advance in R&D and it cost too much time and money.

 

OPTION 3. Half way from Drift to Ideal Spot Specification.

 

OPTION 4. One third way from Drift to Ideal Spot Specification

 

We often start with Strategy 4 or 3 above. It is the best way to get Profit and also Competitiveness at the same time.

 

 

 

——

We need to create a base for our strategy, we can use excel file like this – LINK TO FILE 

NOTE: Numbers for the first line is taken from Industry Condition Report. Each Industry has DIFFERENT starting numbers, so, we need to download Industry Condition Report and input these Specification in the excel file to create our own STRATEGIES (page 2 of 8 from report). Only for Round 0 of STRATEGY 1 – then other cells will be automatically updated.

Note to put Specification of your own Industry in to this line in excel files.
——
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Free Online Guides for 2 Rounds, email: wincapstone2012@gmail.com

VIDEO STEP BY STEP GUIDES FOR 8 ROUNDS – LINKS

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Capsim 2017 – Winning Tips from Champions

1. See Quick Guides and Tips at:
http://top20mba.com/capsim-guide/112-capsim-2017-winning-guides-and-tips/3061-capsim-guides-capsim-capstone-2017-free-winning-guides-and-tips-099-faq-questions-and-answers

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3. See all articles about tips to win CAPSIM 2017 at:
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Need any online assistance, email to: wincapstone2012@gmail.com

Enjoy your Game, Good Luck and Success !

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Free Online Guides and Decision Check for 2 rounds (Free)

Free Personal Guides for 2 rounds and decisions reviews and checks

Contact 24/7: wincapstone2012@gmail.com

All Free Downloads (updates 2017) – LINK

1. Capstone Round by Round Strategies Guides (new updates) – LINK

2. Rehearsal, HR, Labor, Marketing, TQM Quiz Answer – LINK

3. Video Guides Step by Step – LINK

4. Capsim Capsim Prediction and Calculation Excel – SHORT VERSION – LINK

5. Capsim Expert Guides (most popular) – LINK 

6. Capsim Walk Through Guides (most popular) – LINK

7. Capsim Predict Excel – GRAND VERSIONS – LINK

8. Capsim New Wining Guides and Tips 2017 – LINK

NOTE: Check the Round 0 data carefully to make sure they fit with the estimation and calculation excel files

 

FREE Personal Online Support, email: wincapstone2012@gmail.com


FREE SUPPORT FOR 2 ROUNDS, Email: mbahelp2002@gmail.com

GOOD LUCK AND SUCCESS !!

Capsim 2019 – Free Winning Guides and Tips

CompXM 2018 – Free Winning Guides and Tips

MBA SIMULATION GAMES SUPPORT

Since 2002

Free support for 2 rounds

Free Excel file for all rounds

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Explanation for all decisions

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Email: WinSimulation2012@gmail.com